@font-face {
  font-family: "Noto Sans";
  src: url("assets/fonts/NotoSans-Regular.ttf") format("truetype");
  font-weight: 400;
  font-display: swap;
}

@font-face {
  font-family: "Noto Sans";
  src: url("assets/fonts/NotoSans-Bold.ttf") format("truetype");
  font-weight: 700;
  font-display: swap;
}

@font-face {
  font-family: "Noto Arabic";
  src: url("assets/fonts/NotoSansArabic-Regular.ttf") format("truetype");
  font-weight: 400;
  font-display: swap;
}

@font-face {
  font-family: "Thmanyah Serif Display";
  src: url("assets/fonts/ThmanyahSerifDisplay-Light.otf") format("opentype");
  font-weight: 300;
  font-display: swap;
}

@font-face {
  font-family: "Thmanyah Serif Text";
  src: url("assets/fonts/ThmanyahSerifText-Medium.otf") format("opentype");
  font-weight: 500;
  font-display: swap;
}

@font-face {
  font-family: "Thmanyah Sans";
  src: url("assets/fonts/ThmanyahSans-Regular.otf") format("opentype");
  font-weight: 400;
  font-display: swap;
}

@font-face {
  font-family: "Thmanyah Sans";
  src: url("assets/fonts/ThmanyahSans-Medium.otf") format("opentype");
  font-weight: 500;
  font-display: swap;
}

@font-face {
  font-family: "Thmanyah Sans";
  src: url("assets/fonts/ThmanyahSans-Bold.otf") format("opentype");
  font-weight: 700;
  font-display: swap;
}

@font-face {
  font-family: "Noto Arabic";
  src: url("assets/fonts/NotoSansArabic-Bold.ttf") format("truetype");
  font-weight: 700;
  font-display: swap;
}

:root {
  --bg: #050505;
  --panel: #0c0c0c;
  --ink: #f3f2ed;
  --muted: #a6a6a1;
  --line: #2a2a28;
  --accent-a: #81f7e5;
  --accent-b: #808bff;
  --accent-c: #d58cff;
  --accent-d: #111f19;
  --pad: clamp(20px, 4vw, 64px);
  --radius: clamp(18px, 2.4vw, 36px);
}

* { box-sizing: border-box; }

html {
  scroll-behavior: smooth;
  background: var(--bg);
}

body {
  margin: 0;
  color: var(--ink);
  background:
    radial-gradient(circle at 75% 10%, rgba(128,139,255,.09), transparent 30%),
    radial-gradient(circle at 15% 55%, rgba(129,247,229,.05), transparent 25%),
    var(--bg);
  font-family: "Noto Sans", Arial, sans-serif;
  overflow-x: hidden;
}

body[data-lang="ar"] { font-family: "Thmanyah Sans", "Noto Arabic", "Noto Sans", Arial, sans-serif; }

.copy.ar,
.lang-switch .copy.en {
  font-family: "Thmanyah Sans", "Noto Arabic", "Noto Sans", Arial, sans-serif;
}

.hero-arabic { font-family: "Thmanyah Serif Display", "Thmanyah Sans", "Noto Arabic", sans-serif; font-weight: 300; }
.holo-card strong { font-family: "Thmanyah Sans", "Noto Arabic", sans-serif; font-weight: 700; }

.quote-track blockquote p { font-family: "Thmanyah Serif Text", "Thmanyah Sans", "Noto Arabic", sans-serif; font-weight: 500; }

a { color: inherit; text-decoration: none; }
button, input, textarea { font: inherit; }
img, video { display: block; max-width: 100%; }
::selection { color: #050505; background: var(--accent-a); }

.copy.en { display: none; }
body[data-lang="en"] .copy.ar { display: none; }
body[data-lang="en"] .copy.en { display: inline; }
body[data-lang="en"] { direction: ltr; }

.skip-link {
  position: fixed;
  z-index: 100;
  inset-inline-start: 16px;
  top: -100px;
  padding: 12px 16px;
  color: #050505;
  background: var(--accent-a);
}

.skip-link:focus { top: 16px; }

.site-header {
  position: fixed;
  z-index: 50;
  top: 0;
  left: 0;
  right: 0;
  height: 78px;
  display: grid;
  grid-template-columns: 1fr auto 1fr;
  align-items: center;
  padding: 0 var(--pad);
  border-bottom: 1px solid rgba(255,255,255,.1);
  background: rgba(5,5,5,.78);
  backdrop-filter: blur(18px);
}

.monogram {
  justify-self: start;
  font-size: 20px;
  font-weight: 700;
  letter-spacing: -.04em;
}

.monogram span {
  margin-inline-start: 6px;
  font-size: 9px;
  color: var(--muted);
  letter-spacing: .06em;
  vertical-align: top;
}

.site-header nav { display: flex; gap: clamp(18px, 3vw, 44px); }

.site-header nav a,
.lang-switch {
  color: var(--muted);
  font-size: 12px;
  letter-spacing: .1em;
  transition: color .25s ease;
}

.site-header nav a:hover,
.site-header nav a:focus-visible,
.lang-switch:hover,
.lang-switch:focus-visible { color: var(--ink); }

.lang-switch {
  justify-self: end;
  min-width: 44px;
  padding: 8px;
  border: 1px solid var(--line);
  border-radius: 99px;
  background: transparent;
  cursor: pointer;
}

.hero {
  position: relative;
  min-height: 100svh;
  display: grid;
  grid-template-rows: auto 1fr auto;
  padding: 110px var(--pad) 38px;
  border-bottom: 1px solid var(--line);
}

.hero-meta {
  display: flex;
  justify-content: space-between;
  color: var(--muted);
  font-size: 10px;
  letter-spacing: .16em;
}

.hero-stage {
  position: relative;
  min-height: 560px;
  display: flex;
  flex-direction: column;
  justify-content: center;
  direction: ltr;
}

.hero-kicker {
  margin: 0 0 16px;
  color: var(--muted);
  font-size: clamp(10px, 1vw, 13px);
  letter-spacing: .2em;
}

.hero h1 {
  position: relative;
  z-index: 2;
  margin: 0;
  font-size: clamp(78px, 15.8vw, 250px);
  font-weight: 400;
  line-height: .74;
  letter-spacing: -.095em;
}

.hero h1 span { display: block; }
.hero h1 span:last-child { margin-left: 10vw; }

.hero-arabic {
  position: absolute;
  z-index: 3;
  right: 1vw;
  top: 46%;
  margin: 0;
  font-family: "Thmanyah Serif Display", "Thmanyah Sans", "Noto Arabic", sans-serif;
  font-size: clamp(42px, 7.2vw, 116px);
  font-weight: 400;
  line-height: 1;
  direction: rtl;
  transform: rotate(-3deg);
}

.holo-card {
  --mx: 50%;
  --my: 50%;
  position: absolute;
  z-index: 1;
  right: 5vw;
  top: 6%;
  width: clamp(220px, 29vw, 460px);
  aspect-ratio: 1.25;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: clamp(18px, 2.4vw, 34px);
  border-radius: 14% 14% 14% 14% / 17% 17% 17% 17%;
  color: #060606;
  background:
    radial-gradient(circle at var(--mx) var(--my), rgba(255,255,255,.95), transparent 19%),
    radial-gradient(circle at 20% 80%, var(--accent-b), transparent 43%),
    radial-gradient(circle at 85% 12%, var(--accent-a), transparent 47%),
    linear-gradient(135deg, #b6caff, #e2a8ff 54%, #111 93%);
  box-shadow: 0 35px 90px rgba(94,77,255,.18);
  transform: rotate(5deg);
}

.holo-card::after {
  content: "";
  position: absolute;
  inset: 0;
  border: 1px solid rgba(255,255,255,.75);
  border-radius: inherit;
  mix-blend-mode: overlay;
  pointer-events: none;
}

.holo-card span,
.holo-card small {
  font-size: clamp(9px, 1vw, 13px);
  font-weight: 700;
  letter-spacing: .14em;
}

.holo-card strong {
  align-self: center;
  font-family: "Thmanyah Sans", "Noto Arabic", sans-serif;
  font-size: clamp(44px, 7vw, 110px);
  line-height: 1;
  direction: rtl;
}

.hero-bottom {
  position: relative;
  z-index: 4;
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 32px;
  align-items: end;
}

.hero-summary {
  max-width: 620px;
  margin: 0;
  font-size: clamp(18px, 2.3vw, 34px);
  line-height: 1.45;
}

.hero-actions { display: flex; flex-direction: column; align-items: stretch; }

.text-link {
  min-width: 230px;
  display: flex;
  justify-content: space-between;
  gap: 30px;
  padding: 14px 0;
  border-bottom: 1px solid var(--line);
  font-size: 13px;
  letter-spacing: .03em;
}

.text-link:hover span:last-child { transform: translate(3px, 3px); }
.text-link span:last-child { transition: transform .2s ease; }

.proof-strip {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-bottom: 1px solid var(--line);
}

.proof-strip article {
  min-height: 210px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  padding: 28px var(--pad) 28px 28px;
  border-inline-end: 1px solid var(--line);
}

.proof-strip article:last-child { border-inline-end: 0; }
.proof-strip strong { font-size: clamp(52px, 6vw, 96px); line-height: .9; font-weight: 400; letter-spacing: -.08em; }
.proof-strip span { max-width: 190px; color: var(--muted); font-size: 13px; line-height: 1.6; }

.social-proof { background: #07070a; }

.proof-media {
  display: grid;
  grid-template-columns: .8fr 1.2fr;
  gap: clamp(24px, 5vw, 80px);
  align-items: start;
  direction: ltr;
}

.social-shot {
  overflow: hidden;
  margin: 0;
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: #0c0c0c;
}

.social-shot-tiktok { margin-top: clamp(80px, 12vw, 190px); }
.social-shot img { width: 100%; height: auto; }

.social-shot figcaption {
  display: flex;
  justify-content: space-between;
  gap: 22px;
  align-items: end;
  padding: 22px;
  direction: rtl;
}

body[data-lang="en"] .social-shot figcaption { direction: ltr; }
.social-shot figcaption strong { font-family: "Noto Sans", sans-serif; font-size: clamp(34px, 5vw, 74px); line-height: .9; font-weight: 400; letter-spacing: -.07em; }
.social-shot figcaption span { max-width: 230px; color: var(--muted); font-size: 13px; line-height: 1.6; }

.section {
  padding: clamp(100px, 11vw, 180px) var(--pad);
  border-bottom: 1px solid var(--line);
}

.section-head {
  display: grid;
  grid-template-columns: .75fr 1.75fr 1fr;
  gap: 30px;
  align-items: start;
  margin-bottom: clamp(70px, 9vw, 130px);
}

.eyebrow {
  margin: 0;
  color: var(--muted);
  font-size: 10px;
  letter-spacing: .18em;
}

.section h2 {
  margin: 0;
  font-size: clamp(54px, 8vw, 132px);
  font-weight: 400;
  line-height: .95;
  letter-spacing: -.07em;
}

body[data-lang="ar"] .section h2 { letter-spacing: -.04em; }
body[data-lang="ar"] .section h2 .copy.ar,
body[data-lang="ar"] .contact h2 .copy.ar {
  font-family: "Thmanyah Serif Display", "Thmanyah Sans", "Noto Arabic", sans-serif;
  font-weight: 300;
  letter-spacing: 0;
}

.section-intro,
.privacy-note {
  margin: 6px 0 0;
  color: var(--muted);
  font-size: 15px;
  line-height: 1.8;
}

.work-grid {
  display: grid;
  grid-template-columns: repeat(12, 1fr);
  gap: clamp(24px, 4vw, 70px) 20px;
  direction: ltr;
}

.work-card { grid-column: span 5; }
.work-card.offset { grid-column: 7 / span 5; margin-top: 15vw; }
.work-card.voicewide { grid-column: span 6; margin-top: 5vw; }

.video-shell {
  position: relative;
  overflow: hidden;
  aspect-ratio: 9 / 16;
  border-radius: var(--radius);
  background: #111;
}

.video-shell.landscape { aspect-ratio: 16 / 9; }
.video-shell video { width: 100%; height: 100%; object-fit: cover; }

.work-index {
  position: absolute;
  top: 14px;
  left: 14px;
  display: grid;
  place-items: center;
  width: 42px;
  height: 42px;
  color: #050505;
  background: rgba(245,245,240,.9);
  border-radius: 50%;
  font-size: 11px;
  pointer-events: none;
}

.work-info {
  display: flex;
  justify-content: space-between;
  gap: 24px;
  padding-top: 18px;
  direction: rtl;
}

body[data-lang="en"] .work-info { direction: ltr; }
.work-info h3 { margin: 0; font-size: clamp(18px, 2vw, 30px); font-weight: 400; }
.work-info h3 .copy.ar,
.case-copy h3 .copy.ar,
.capabilities .copy.ar {
  font-family: "Thmanyah Sans", "Noto Arabic", sans-serif;
  font-weight: 500;
}
.work-info p { max-width: 230px; margin: 3px 0 0; color: var(--muted); font-size: 12px; line-height: 1.6; }

.impact { background: #080808; }

.case-study {
  display: grid;
  grid-template-columns: .72fr 1fr 1.25fr;
  gap: 28px;
  padding: 34px 0;
  border-top: 1px solid var(--line);
  align-items: start;
}

.case-study:last-child { border-bottom: 1px solid var(--line); }
.case-study.featured { min-height: 470px; padding: 46px 0; }

.case-label { display: flex; flex-direction: column; gap: 8px; color: var(--muted); font-size: 10px; letter-spacing: .12em; }
.case-label span:first-child { color: var(--ink); font-size: 14px; }
.case-number { font-size: clamp(66px, 9vw, 150px); line-height: .8; letter-spacing: -.08em; }
.featured .case-number {
  background: linear-gradient(115deg, var(--accent-a), var(--accent-b) 45%, var(--accent-c));
  -webkit-background-clip: text;
  background-clip: text;
  color: transparent;
}
.case-copy h3 { margin: 0 0 18px; font-size: clamp(24px, 3vw, 46px); font-weight: 400; line-height: 1.25; }
.case-copy p { max-width: 620px; margin: 0; color: var(--muted); font-size: 15px; line-height: 1.9; }

.quote-track {
  display: grid;
  grid-auto-flow: column;
  grid-auto-columns: minmax(330px, 43vw);
  gap: 18px;
  overflow-x: auto;
  scroll-snap-type: x mandatory;
  padding-bottom: 22px;
  scrollbar-color: var(--accent-b) var(--line);
}

.quote-track blockquote {
  min-height: 380px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  margin: 0;
  padding: clamp(28px, 4vw, 58px);
  border: 1px solid var(--line);
  border-radius: var(--radius);
  background: linear-gradient(160deg, rgba(255,255,255,.035), rgba(255,255,255,.006));
  scroll-snap-align: start;
}

.quote-track blockquote:nth-child(2n) {
  background:
    radial-gradient(circle at 90% 10%, rgba(128,139,255,.18), transparent 40%),
    linear-gradient(160deg, rgba(255,255,255,.035), rgba(255,255,255,.006));
}

.quote-track blockquote span { color: var(--muted); font-size: 11px; }
.quote-track blockquote p { margin: 0; font-size: clamp(27px, 3.5vw, 53px); line-height: 1.55; letter-spacing: -.035em; }

.about {
  display: grid;
  grid-template-columns: .85fr 1.25fr;
  gap: clamp(60px, 10vw, 170px);
}

.about-copy p { margin: 0; font-size: clamp(24px, 3.6vw, 55px); line-height: 1.52; letter-spacing: -.035em; }
body[data-lang="ar"] .about-copy p { font-size: clamp(24px, 3vw, 44px); }

.capabilities {
  grid-column: 2;
  margin: 30px 0 0;
  padding: 0;
  list-style: none;
  border-top: 1px solid var(--line);
}

.capabilities li {
  display: grid;
  grid-template-columns: 55px 1fr;
  gap: 20px;
  padding: 20px 0;
  border-bottom: 1px solid var(--line);
  color: var(--muted);
  font-size: 14px;
}

.capabilities li span:first-child { color: var(--ink); font-size: 10px; }

.promise {
  grid-column: 1 / -1;
  display: grid;
  grid-template-columns: .85fr 1.25fr;
  gap: clamp(60px, 10vw, 170px);
  align-items: start;
  margin-top: clamp(70px, 9vw, 130px);
  padding-top: 38px;
  border-top: 1px solid var(--line);
}

.promise p {
  margin: 0;
  font-size: clamp(24px, 3.3vw, 50px);
  line-height: 1.55;
}

.contact {
  min-height: 82svh;
  display: flex;
  flex-direction: column;
  justify-content: center;
  background:
    radial-gradient(circle at 20% 80%, rgba(129,247,229,.14), transparent 30%),
    radial-gradient(circle at 80% 20%, rgba(213,140,255,.15), transparent 32%),
    #080808;
}

.contact h2 { margin-top: 35px; font-size: clamp(82px, 15vw, 240px); }
body[data-lang="ar"] .contact h2 { font-size: clamp(66px, 10vw, 165px); }
.contact-lead { max-width: 760px; margin: 46px 0 70px; color: var(--muted); font-size: clamp(18px, 2.4vw, 34px); line-height: 1.6; }
.contact-links { display: flex; flex-wrap: wrap; gap: 18px; }
.contact-links a { padding: 15px 22px; border: 1px solid var(--ink); border-radius: 99px; font-size: 12px; letter-spacing: .07em; transition: .25s ease; }
.contact-links a:hover { color: #050505; background: var(--ink); }

footer {
  display: flex;
  justify-content: space-between;
  padding: 28px var(--pad);
  color: var(--muted);
  font-size: 9px;
  letter-spacing: .14em;
}

.reveal {
  opacity: 0;
  transform: translateY(35px);
  transition: opacity .8s ease, transform .8s cubic-bezier(.2,.7,.2,1);
}

.reveal.visible { opacity: 1; transform: none; }

@media (max-width: 900px) {
  .site-header { grid-template-columns: 1fr auto; }
  .site-header nav { display: none; }
  .hero { min-height: 900px; }
  .hero-stage { min-height: 620px; }
  .hero h1 { font-size: clamp(80px, 23vw, 190px); }
  .hero h1 span:last-child { margin-left: 0; }
  .hero-arabic { top: 55%; font-size: clamp(46px, 12vw, 90px); }
  .holo-card { top: 2%; right: 2vw; width: min(52vw, 330px); opacity: .88; }
  .hero-bottom { grid-template-columns: 1fr; }
  .proof-strip { grid-template-columns: repeat(2, 1fr); }
  .proof-strip article:nth-child(2) { border-inline-end: 0; }
  .proof-strip article:nth-child(-n+2) { border-bottom: 1px solid var(--line); }
  .section-head { grid-template-columns: 1fr; }
  .section-intro, .privacy-note { max-width: 620px; }
  .proof-media { grid-template-columns: 1fr; }
  .social-shot-tiktok { margin-top: 0; }
  .work-card, .work-card.offset, .work-card.voicewide { grid-column: span 6; margin-top: 0; }
  .case-study { grid-template-columns: .7fr 1fr; }
  .case-copy { grid-column: 2; }
  .about { grid-template-columns: 1fr; }
  .capabilities { grid-column: 1; }
  .promise { grid-template-columns: 1fr; gap: 28px; }
}

@media (max-width: 620px) {
  :root { --pad: 18px; }
  .site-header { height: 66px; }
  .hero { min-height: 760px; padding-top: 92px; }
  .hero-meta span:first-child { display: none; }
  .hero-stage { min-height: 500px; }
  .hero h1 { font-size: clamp(70px, 22.8vw, 122px); line-height: .82; }
  .hero-arabic { top: 60%; right: 0; }
  .holo-card { width: 58vw; top: 4%; right: -7vw; }
  .hero-summary { font-size: 19px; }
  .proof-strip article { min-height: 160px; padding: 22px 18px; }
  .proof-strip strong { font-size: 50px; }
  .section { padding-top: 90px; padding-bottom: 90px; }
  .section h2 { font-size: 52px; }
  .section-head { margin-bottom: 55px; }
  .work-grid { gap: 55px 14px; }
  .work-card, .work-card.offset, .work-card.voicewide { grid-column: 1 / -1; }
  .work-card.voicewide .video-shell { aspect-ratio: 9 / 16; }
  .work-card.voicewide .video-shell.landscape { aspect-ratio: 16 / 9; }
  .work-info { flex-direction: column; gap: 3px; }
  .case-study, .case-study.featured { grid-template-columns: 1fr; min-height: auto; padding: 30px 0 52px; }
  .case-copy { grid-column: 1; }
  .case-number { margin: 22px 0; }
  .quote-track { grid-auto-columns: 85vw; }
  .quote-track blockquote { min-height: 350px; }
  .about-copy p { font-size: 28px; }
  body[data-lang="ar"] .about-copy p { font-size: 27px; }
  .contact { min-height: 720px; }
  .contact h2 { font-size: 78px; }
  body[data-lang="ar"] .contact h2 { font-size: 58px; }
  .contact-links { flex-direction: column; align-items: flex-start; }
  footer { flex-direction: column; gap: 10px; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}